Megan Milliron (Project Manager)
For the 2020 holiday season ViewSonic and Caveat created The Finchers, a faux-sitcom mini-series steeped in 90s nostalgia. Four sitcom episodes were the campaign's centerpiece, backed up by extensive paid media.
Caveat partnered with Bukwild to create the campaign website — a vital campaign component that connects users back to the ViewSonic products at the root of the campaign. Being a production partner sometimes means hitting a moving target as the campaign takes shape. This means staying flexible and planning an extra margin of time.
See it now
The site's playful design matches the content series, and puts the episodes front and center. A map of the house leads you to each family member's room, showcasing the ViewSonic products in each room. For content management we opted for Nuxt Content, a no-frills content manager that uses markdown files saved to the repository.